Saturday, September 17, 2011

In Defense of Detail


I have made a labor-day resolution (do those exist?) to reactivate the blog and keep up with it more regularly, and I couldn’t think of a better topic for this revival post than detail.  Detail & nuance are disappearing ideas in today’s western world; what better illustrates that than my failure to keep up with this blog and with many of the other “little” aspects of my life that get looked over as I pursue wider and grander goals.  As this blog’s focus is material culture, I’d like to focus on the loss of detail in the design world, but in so doing I hope that I can elucidate some of the merits of detail-oriented living, too.
As any menswear sage can tell youthe details make the man.  Anyone can go out and buy a nice suit, have it tailored, and wear it with confidence; he will look sharp, but generically so – rather like a faceless model in a magazine ad, easily passed over.  A truly well dressed man pays attention to the details, because the details make him an interesting human being, not just formally, but semiotically.  Everything from the way he folds his pocket square to the plaquet of his shirt to the pattern of his socks says something about a man because each one is a choice.  The more choices he illustrates with his appearance, the more he "speaks" about himself*; detail adds meaning to form, semantics to syntax.
            Since I began architecture school in June, I have heard no end of the importance of form.  In a post-Corbusian world, architects are taught that their goal is to create meaningful space by the formal interaction of opposites – solid & void, large & small, orthogonal & curvaceous, graded & flat.  For this reason, most contemporary architecture paints in broad strokes, manifesting itself in uninterrupted planes, great walls of translucent glass, solid colors, & bold, computer-calculated curves.  Lately, after decades of what I call "concrete fetishism", some architects have become interested in an array of materials again, but this interest is still formally driven: the concern has moved beyond the mid-century interest in circle-square-triangle geometry, but now finds itself hung up on texture, color, hardness, warmth.  None of this becomes personal; none of it bears the stamp of it’s unique designer or user.
Before

    I came across this article the other day, and I was utterly baffled as to why the designer, Mr. Yang, was receiving such praise for his work.  He has taken a classic Chinese urban cruiser bike and stripped it of all of its detail in an attempt to create a “modern urban” bike.  The end result is a bare frame painted in a single color with the same saddle and grips as every modern fixed-speed bike in every major city in the first world.  His typically contemporary obsession with simplistic formalism has stripped the bike of all of the detail the original designer painstakingly added – the decorated chainguard, the leather mudflaps, the rear box-fender, the drop stand.  In so doing he has also lessened the opportunities that the owner has to make the bike his or her own.  Worse still, he has thrown out both the designed & incidental elements that tell the bike’s life story.  Now, what was a distinctive bike with a distinctive past has become a generic color swatch with wheels; the two are mechanically identical but the original functionally & aesthetically outclasses the new bike.       
After
            Perhaps the eclectic historicism that has been sweeping the vernacular design world for the last five years or so stems from these very concerns.  Even as we are forced to move into dull, modern formalist houses & made to buy clean detail-less products for lack of an alternative, many westerners, in direct opposition to Corbusier’s universalism, formalism, and a-historicism are flocking to flea-markets, garage sales & grandma’s attic in search of little elements to make their space personal.  As our homes and cubicles take up meaning with little personalizing touches, our public spaces are becoming further & further divorced from specificity to their communities.  
My current design studio project asks me to develop an extension of Oakland, a park and cemetery that was begun at the same time as, and grew right alongside young Atlanta.  I have been spending a great deal of time there & researching its history.  It, like most Victorian park-cemeteries, is full of little details, each with their own cultural & personal meanings.  This public space, which served as the city’s major picnic and stroll spot for 100 years, is formally planned, and hence has the unity that our flea-market homes lack, but it also incorporates layer upon layer of meaning into its formal framework by the inclusion of little details.  Oakland is not a place that can be glossed over like a modern park, but rather a place of deep meditation, slow walks & long memories; a place specific to Atlanta and to the Grant Park/Cabbagetown neighborhood.  Just as our knick-knacks and the folds in our pocket squares make our internal lives speak, the Architects of Oakland have carved every stone and every bench with the details of a community’s inner life.  
I’d love to think about and hear readers' thoughts on the ways we can bring that depth of meaning into today’s spaces.  I also hope that each of us will take steps to bring a little more detail into our lives each day, and with it re-manifest meaning in our designed world.




*This comes with a caveat: don't be a loud mouth.  Highlight a few details in each outfit or project.

4 comments:

  1. So, i know you and i have had our differences but, let me just say a couple of things. In regards to your critique of the decline of detail. I think, and i hope that you would agree, that it is possible to express more with less; and that furthermore, every mannerism and purposeful act is a further definition of a person's character/being. Would you strictly define a well dressed man as one who pays attention to the details? So who decides what those details are? I would say they depend on each person.

    Also, in regards to your comments on the Yang bicycle, i will defer to your knowledge about mechanics and cycling culture because you are certainly more versed in those areas than i am. But, i will say that Yang has probably seen praise(and profited from it) because people have paid the price to buy it or at least copied his idea. It is that simple. This probably has to do with the increasingly capitalistic economy of China. I for one find his bike aesthetically pleasing like i do of other frames that look like his (they are sleek, but still retain some grandeur-my description). A lot of other Chinese people find it acceptable as well, some may not.

    I seriously doubt, however, that the average person in the 60s and 70s who rode a FP, under Maoist rule, cared about aesthetics. I think this is a pertinent point because when you bring up the importance of aesthetics now, you imply that it was important in the past. If it wasn't important in the past, why make a federal case of it now? Perhaps that is your point and reason to protest now...

    The explanation as to the difference between the two bike models can be of an economic nature. Some may not need the mud flap because there are better roads, so why would people pay for a less useable item? Also, as people are gaining more human capital, they may know how to repair a chain. Certainly if it is one's sole means of transportation, knowledge of maintaining capital is necessary.(The claims i just made should be empirically verifiable and i may be wrong.) Perhaps you are critiquing the market's undirected path towards meaninglessness or Schumpeters creative destruction? Either way, it doesn't matter why some things are left off the new bike. If people are willing to pay the price for the bike in its current form, i trust them, they know what they are doing. If they need to add a water bottle holder, fine; i am sure they can even add a kick stand for convenience. Any number of details could be added to personalize someone's bike. So, i would say Yang has made it easier to personalize, not harder. It is most likely cheaper too.

    My main point would be that beauty is in the eye of the beholder, it's subjective. I like the details as much as the next guy...who may not actually like them. If you are looking for details, great; but, if its the broad strokes you are looking for, thats ok too.

    Trey

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  2. Trey,


    I want to write a longer reply soon, but I've got to run. I've got a few preliminary responses though:

    Commodity-wise, what Yang is doing is buying FPs at price x, taking things off of them (things that are paid for), repainting them (more cost), adding brooks saddles & grips at a minimum cost of 248.43£ (cheapest saddle & grips at pre-tax factory direct price), and claiming he has "art directed" them (added cost for intellectual activity & time), and surely reselling them at a price >x. So what he is doing is diminishing the functionality (parts removed -- don't tell me that a lightweight fender is hurting anyone on a cruiser bike, paving or not; also notice the removal of headlight & taillight). He (and his customers) see the added value as aesthetic; they believe that his art direction has made the bike more attractive. I contest that claim with the rest of the paper.

    For more on Yang's project: http://www.behance.net/gallery/Flying-Pigeon-Restoration/1004363

    As to the detail and the well dressed man, I don't think there is someone or a group of someones who decide what details are right -- that's exactly the point. There are societal rules regarding the sartorial "big strokes": tuck your shirt in with a jacket, try to match your leathers, etc. Now, if everyone JUST stuck to those rules, we would all look about the same -- the "big stroke approach" has a generalizing, anti-personal effect. Still, there are good reasons for this framework of rules. What detail in our daily dress allows us to do is to hang things of personal interest from that framework of universals, if you will. In so doing, it shows both that we are well dressed men who understand the reasons for the rules & that we have character besides that given to us by the little etiquette books you buy at Brooks Brothers. It makes us more aesthetically interesting & more open, because it demonstrates, as I said, that we are making the little decisions that set us apart from the mainstream. In an age of greater connectivity via technology, things are looking and people acting more and more the same, and I don't think that that's good for human psychology. I don't want a "same" significant other and I don't want a "same" friend. I imagine, as you pointed out, that you and I would not be nearly as close if not for our differences; if not for each of our bullish commitment to the little things that make us who we are -- our odd quirks and preferences, our comparatively abnormal hobbies & interests, etc.

    Do I think that one can express more with less? I think that that idea became popular in the late Victorian period when things were becoming overly bedaubed with knick-knacky details and began to lack unity of design. The Arts & Crafts home answers this problem by composing a fairly simple space around and for the sake of a few beautifully rendered details. By the 40's Mies van der Rohe was saying "Less is more", and he and other modernists were stripping out ALL detail in an attempt to get rid of semiotics & promote formalism and "international" design. By the 70's, Robert Venturi, the founding father of post-modernism was saying "Less is a bore". While Venturi's strategy had its own issues (cf: "the decorated shed"), he was right -- Mies' "less" was a bore because it was contentless. The best way to understand this is, as with my senior paper and with part of the original post, in terms of language. If you understand the semantic/syntactic distinction, then you see that formalist design has structure i.e. syntax without meaningful referents outside itself i.e. semantics. The man in the plain suit is formally correct, but what of the standard suit references anything meaningful about the man. There is a reason the FBI wear plain dark suits -- they are the anonymous justice-dealing arm of the state; they ARE "the suits".

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  3. Here are some links I found that are pretty cool. The first is an Italian documentary on China during Mao. The second is a Spanish bike shop that sells flying pigeons.
    http://www.youtube.com/watch?v=QOjFSpW3ipw&feature=player_embedded

    http://www.flying-pigeon.es/shop/index.php?cPath=49_30

    Yang is just being an entrepreneur; there is nothing wrong with that. If people value functionality and/or aesthetics, they will pay for whichever combination of the two they desire. Lets also take into consideration the difference between the buyers and sellers in these two markets. The first sellers are the original owners of flying pigeons; lets say their bikes are on average a couple of decades old- they want to sell. They are selling to people like Yang, bike shops in Spain, and to stores all over the world. Once the originals are acquired, they are restored, possibly upgraded, and then sold to buyers presumably in first world countries. I am assuming that if a person can pay 250 euros for a restored/ updated antique bike, they are living relatively well off. If people don’t need a taillight because there are street lamps in their city, why pay for it? The fact that taillights are left off doesn’t mean that functionality has decreased or that they are hurt by its exclusion from the product as well as price. If the taillight is 30 years old, I wouldn’t pay for it. Now the bike is like a blank canvas; if I do value having a taillight more than its price, I can buy one and have it installed. The same applies for new fenders, a basket, etc. The FP2 is more customizable as a result.
    To which paper do you refer? Your senior sem paper? Send it to me please.

    I like and agree with the purpose that you give to detail, but while we do live in an age of greater connectivity and globalization, I would not say we are all looking and acting the same. We all have cool cell phones but we use them in different ways. For the average person concerned about dress, however, there are many, many, many more decisions to be made concerning choice of outfit today than there were compared to even 1950. Sticking with the set of pants, button-down shirts, and a jacket, think of all the different combinations that arise from choosing the cut, the size, the color, the fabric, the designer, etc. that are now possible. The calculation can easily be done. Throw in the set of accessories that accompany that three piece suit and the number of combinations is immense. The human race isn’t devolving into some sort of utopian/disutopian, homogenous race because of market economies and the technological growth that comes with it. Proof: http://nipponexperience.wordpress.com/2010/03/13/japanese-fashion-sense/ !!!

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  4. The functionality issue, I think, will ultimately come down to opinion. I suppose I, the author of this opinion piece, would consider a bike with a taillight more functional than one without in all but a few extremely aberrant cases. Indeed, some kind of red light or reflector is required by law in most parts of the US, something Yang's bike lacks.

    I'm certainly not here to argue economics with you -- you are the economist and I, the architect. I well understand the market mechanisms you describe and I'm not interested in altering them, here.

    My focus here is on the reasons this particular design is "in demand". I'm sure we can agree that one's desires for such things come, largely, from one's tastes. This blog's goal is aesthetic. In part, it is mean to reflect upon the non-marketing-related reasons why we choose to demand what we do of the markets. My original post was in no way meant to question the economics of Yang's project. If his project were purely socio-economic in nature -- to take something less functional and make it more functional for the sake of advancing society -- then an economic analysis would be more appropriate. It is clear, however, even in the very fact that Yang titles himself a "designer", that part of his goal is to create an object of beauty. My object, then, is to question the attribution of "beautiful" or "aesthetically desirable" to that project, not to question it's economic desirability or place in the market structure.

    In response to the second part of your response, I'm by no means trying to paint a dystopian picture here. This isn't about good and bad design doing good or bad things to a society, it's about good and better, if anything, and I personally feel like we should be striving for better.

    I agree with your assessment of the 50's; they were perhaps some of the worst years in recent history for sartorial individualism. Still, the discerning eye will take note of the little differences between 50's Joe Blow in a suit and Steve McQueen in a suit; the man's outfit spoke. Therein lies the undercutting issue with all of the "selection" you say we have today. The selecting is largely arbitrary (read my senior paper for that argument), where the important details are those that actually say something about their adopter. Look for my paper tonight.

    A

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